Forty-two Thirty-two (I really should check my math more carefully) years ago today, MTV was born.
I first encountered it in 1983, when we moved to Texas. We didn’t have cable in Maryland, where we’d lived previously, and as it turned out, we didn’t have it in Texas, either.
The cable company thought we did. They insisted that there was a main cable in our neighborhood. They never wondered why no one was subscribing.
Possibly because there was no main cable in our neighborhood. It took a surprising amount of lobbying to get them to lay one. So the lesson we can learn from this is that cable has always sucked.
The result was that I did not know what MTV was–and therefore I was very confused for a large portion of my friend’s birthday party. We ate lunch and cake, listened to Steve Martin’s Wild and Crazy Guy album about three times (do comedians still do albums? I can’t imagine why they would). And then, as I told my mother:
I don’t know what we were watching. There were songs, and sometimes there was a concert, and sometimes there was a little movie. I have no idea what it was, but we watched it for hours.
I kept hearing about MTV, and finally, after spending several minutes listening to friends talk about it, I wound my courage to the sticking point and asked a question that I knew would mark me as clueless: “What’s MTV?”
One of the guys said, aghast, “What’s MTV? Are you serious?”
I said, guessing (and hoping) that this would help, “We don’t have cable.”
It did help. Clearly you couldn’t hold not having cable against a fellow 13-year-old. He described it for me, and I said, “Oh, I’ve seen that!”
So it turned out that I just didn’t know MTV’s name, and was no longer an outcast. And I finally knew what on earth had been going on at that birthday party.
(Years later, my grad-school roommate injured her foot and did nothing but watch MTV. It completely turned me off the whole video phenomenon, and to this day I don’t use YouTube nearly as much as I should, considering that I work in marketing. Speaking of YouTube, embedding doesn’t seem to be working. So here’s a nostalgic and topical link for you. Enjoy.)
You’re making them older than they are….it was 1981 – so 32 years ago (I know I work in the family there).
You know, some basic math involving my own age should have made that clear. Updating!
I was forbidden to watch MTV. Why? Because it was unknown and therefore frightening? Because it was scandalous and would therefore corrupt? All I know is whenever we could sneak in a few minutes, we did. I remember thinking “big deal.”
I was never that into it, but my roommate’s fixation on it really made it almost intolerable to me.
We only had one channel until I was 11 or 12, the national public one, and I didn’t even know what cable was until I was in my twenties. Aussie kids were lucky though, since 1987 we’ve had “Rage”, a program dedicated to music videos which would run from late Friday night to mid Saturday morning… so many times we’d fall asleep watching it during slumber parties… good times 🙂
http://www.abc.net.au/rage/
We had three regular networks that stopped broadcasting for a few hours in the middle of the night, and a couple of local channels that probably did the same. It was a very different world!
Oh, and I guess I’m the one now putting my hand up as clueless, but why is MTV a murderer? Sorry, duh…
The very first video they aired was The Buggles “Video Killed the Radio Star,” which you can find in the link at the end of the post. It would probably have been more clear if embedding had worked properly.
AAAH! *smacks forehead*. In that case, great post title!
I used to love MTV so much! Why, oh why, did they have to ruin it? My kids won’t know the wonders.
That’s how I feel about AMC (Catwoman is not and never will be a classic!) and A&E.
There was something mystical about MTV, back in the day… that mysticism or whatever seems to be lost, forever… 🙁